Representation of National Identity in Pride (2014)

In the first few shots, a lot of establishing shots are used to set the scene. One of the shots is of one of the bridges over the River Severn, which leads from England to Wales. This is a well known landmark and helps people to recognise where the film is set. Along with this, there is choir singing in the first few scenes, which is stereotypically associated with Welsh people. There is text at the start which says "deep in the valleys", which also adds to this representation. Wales is a hilly country and most people associate the country with hills and valleys.
In one of the next scenes, an old woman says "your gays have arrived". This has two important associations with it. Firstly, Wales has a high amount of elderly people, more so than other countries. This scene adds to that idea. Also, she has a strong Welsh accent, and pronounces her words distinctly. This is a stereotype of Welsh people, that they over pronounce their words. Also a point that you could make is that old people are close minded. Add this to the fact that Welsh people are stereotypically close minded and it creates the idea that this woman may be very against the fact that the characters are homosexual. At the point when the gay characters are introduced to the trailer, the music makes a harsh changed from the serious, moody choir music (which gives a more urgent feel) to a more upbeat, positive song. This carries the idea that gay people are generally more flamboyant than straight people. This plays into the stereotype that gay people are more positive and laid-back than others.
A bit later in the trailer, there are some establishing shots of the Welsh countryside, including green fields and brick walls separating fields. This is done because of the fact that the large majority of Wales is countryside. It's a largely green country, based around farming, and with that it has scenic views.
Then, once again, the music changes.

Audience- Key Words

Target- Every media text has a target audience, which is the group that it is primarily aimed at. For example, 'GQ' magazine is primarily aimed at wealthy men, who are concerned with fashion. Other groups can view the media, but this group are the ones who would mainly be interested in it.

Appeal- Different media texts have different appeals to audiences. One example is sex appeal, and companies select colours, props and connotations to attract that particular element.

Attract- Adverts have recognisable elements like popular actors that server to attract (pull) audiences in because they are familiar to us.

Position- This is when the camera angle, lighting and other technical elements serve to position the audience in a certain way.

Respond- How the audience responds to a media text is often determined through a combination of the type of audience and the messages encoded within the text. 

Encode- Messages being placed into media texts

Decode- Those messages being received by the audience

Pick and Mix Theory

David Gauntlett proposed that audiences are highly sophisticated. They pick the relevant areas of a media text that they want to read and ignore others. This challenges the notion that all girls will be adversely affected by unrealistic images on front magazine covers. They will ignore the sections on sex and body image and read up on things like lifestyle and fashion.

Values, Attitude, and Lifestyle

A way of classing or describing an audience by looking at their behaviour or personality traits. They are classified into Mainstreamers, aspirers, explorers, succeeders and reformers.

The Man From U.N.C.L.E

The target audience is mostly males aged 15-40. The appeal is the various spy elements such as the upbeat music, the incognito feel, and the attractive woman. It is very similar to the Bond films and has that classic feel to it. It attracts the audience by using similar elements to the bond films that most people have watched. It positions the audience to favour the man and woman in the car by showing them outsmart the guy in the other car at the start of the trailer. Females could be attracted to the men in the film, and older people may be able to relate to the era that the film was set in (as in it may bring back memories) and remember the T.V. program that it was based on.

This Girl Can

The women in the 'This Girl Can' video are being represented in a positive, healthy, determined and motivated. They are being shown in a different way to what we are used to (sexualised, dependant), and the video challenges the gender stereotypes that the media creates.

There is a scene that shows a woman running up a hill. They have used an extreme long shot to establish her surroundings. This is done to show that she is on herself, with nobody to run with. This adds to the self motivated, independent and determined message that the video is trying to portray. In another shot of this scene, there is a close up shot of her face. In the shot, she is smiling and breathing heavily. This implies that she is happy with exercising and working hard, which also adds to the message of the video.

Another scene that portrays these messages is when the group of women are doing Zumba dancing. There are multiple shots of this scene, with varying camera shots and angles. The medium shots show them all in unison, which creates the feeling of 'togetherness', and it feels like they are 'empowered'. This breaks away from the usual representation of women being shown as dependent on men. Also, there are closer shots of their individual faces. Often in these shots, they are shown with sweat on their faces, which has connotations of determination, and shows them as hard working. Even though they all look exhausted, they carry on, which portrays the same message.