Audience- Key Words

Target- Every media text has a target audience, which is the group that it is primarily aimed at. For example, 'GQ' magazine is primarily aimed at wealthy men, who are concerned with fashion. Other groups can view the media, but this group are the ones who would mainly be interested in it.

Appeal- Different media texts have different appeals to audiences. One example is sex appeal, and companies select colours, props and connotations to attract that particular element.

Attract- Adverts have recognisable elements like popular actors that server to attract (pull) audiences in because they are familiar to us.

Position- This is when the camera angle, lighting and other technical elements serve to position the audience in a certain way.

Respond- How the audience responds to a media text is often determined through a combination of the type of audience and the messages encoded within the text. 

Encode- Messages being placed into media texts

Decode- Those messages being received by the audience

Pick and Mix Theory

David Gauntlett proposed that audiences are highly sophisticated. They pick the relevant areas of a media text that they want to read and ignore others. This challenges the notion that all girls will be adversely affected by unrealistic images on front magazine covers. They will ignore the sections on sex and body image and read up on things like lifestyle and fashion.

Values, Attitude, and Lifestyle

A way of classing or describing an audience by looking at their behaviour or personality traits. They are classified into Mainstreamers, aspirers, explorers, succeeders and reformers.

The Man From U.N.C.L.E

The target audience is mostly males aged 15-40. The appeal is the various spy elements such as the upbeat music, the incognito feel, and the attractive woman. It is very similar to the Bond films and has that classic feel to it. It attracts the audience by using similar elements to the bond films that most people have watched. It positions the audience to favour the man and woman in the car by showing them outsmart the guy in the other car at the start of the trailer. Females could be attracted to the men in the film, and older people may be able to relate to the era that the film was set in (as in it may bring back memories) and remember the T.V. program that it was based on.